Something a little different...
Excuse the plug but for those of you interested in the paid media side of digital fundraising for donor acquisition (not p2p fundraisers), I’ve started a new monthly case study email list for Nick Burne Digital (my Meta Ads fundraising consultancy).
This month’s case study is all about how Make-a-Wish International expanded into completely new markets.
Some of the insights from the Make-a-Wish case study that I think you'll find particularly interesting:
They were struggling with declining online donations and a stagnant monthly donor base
We worked with them on taking an existing campaign concept and transforming it into a donor recruitment drive
The campaign was run as a long term, 'always on' campaign and resulted in the overall number of monthly givers growing by 300% in just 8 months
17.5% of new online donors were recurring monthly givers.
53% of donors were under 35, with 71% originating from Instagram.
Sign up for monthly digital fundraising case studies here >>