Thank you very much for this thoughts, very well explained. Big brands examples always help to understand. It is true that is hard to give up donor's data. The thing is organisations need the donnor's data to send the receipt which allows tax reduction. I remember a campaign I have managed with paypal for Giving Tuesday where donations were directly on paypal account : I spent months to get the data and many donnors were angry (so the donors relation team too) cause we could not send the tax receipt. I don't know if t3rd party platforms have integrated tax receipts in their journey now. If not, how do you manage this ?
Thank you very much for this thoughts, very well explained. Big brands examples always help to understand. It is true that is hard to give up donor's data. The thing is organisations need the donnor's data to send the receipt which allows tax reduction. I remember a campaign I have managed with paypal for Giving Tuesday where donations were directly on paypal account : I spent months to get the data and many donnors were angry (so the donors relation team too) cause we could not send the tax receipt. I don't know if t3rd party platforms have integrated tax receipts in their journey now. If not, how do you manage this ?